Most enterprise AEO projects stall in the first cross-functional meeting, because nobody was ever made responsible for the knowledge structure. Five questions that let the work begin.

When a brand claims AI can see it, what justifies believing that? Three months of tracking split "visibility" into four indicators of very different weight. Most brands are measuring the wrong one.

大家都在問怎麼讓AI引用自己，但更前面的問題是:當品牌宣稱被AI看見了，憑什麼相信那是真的?三個月的觀察我發現: 我們追的大多數指標都還不足以支撐這個信任。

很多企業的 AEO/GEO 專案，不是在技術層面失敗，而是在第一場跨部門會議就開始失焦甚至停滯不前。真正需要先定義的，不是工具，而是責任歸屬、治理範圍與最低限度的啟動設計。