AI 引用我的文章 15 次，兩週後只剩 1 次，答案回到別人的版本。三個月第一手追蹤：被看見、被引用、被採用、被相信，其實是四件不同的事。

Most enterprise AEO projects stall in the first cross-functional meeting, because nobody was ever made responsible for the knowledge structure. Five questions that let the work begin.

When a brand claims AI can see it, what justifies believing that? Three months of tracking split "visibility" into four indicators of very different weight. Most brands are measuring the wrong one.

大家都在問怎麼讓AI引用自己，但更前面的問題是:當品牌宣稱被AI看見了，憑什麼相信那是真的?三個月的觀察我發現: 我們追的大多數指標都還不足以支撐這個信任。